Wednesday, December 30, 2009


David Bach’s
Go Green, Live Rich
50 Simple Ways to Save the Earth and Get Rich Trying

Reviewed by Amy Behlke


In this time of economic crisis, many people want to help the environment, but fear they cannot afford to. There is often a concern that being eco-conscious is more expensive than just doing things “the old way.” A quick and easy read, David Bach’s Go Green, Live Rich is full of information, ideas and suggestions for leading a more eco-friendly life while saving, and maybe even making, money at the same time.

To get started, Bach helps readers calculate their carbon footprint and “litter factor” in terms of personal impact on the environment. Things that many people don’t even think about on a daily basis, can add up to a serious blow to the planet. Plastic water bottles and wax-lined paper cups used to hold that daily dose of caffeine can add up, and will sit in the landfill for forever.

The eleven chapters in the book are very quick to read, yet packed with interesting facts and ideas. In chapter 2, “Drive Smart, Finish Rich,” I learned that by driving a car that gets 35 mpg as opposed to a car that gets 20 mpg, you can save $884 per year in fuel costs. Bach, being a financial professional, suggests that if that $884 were invested at 8%, it would earn a return of over $108,000 in 30 years. Now that is some serious fuel savings!!

Becoming more aware of your home’s energy usage, saving water, green shopping strategies and recycling are all discussed; with the focus being not only on how to do these things, but how to save or earn money while doing them. Going green in the workplace is often a topic overlooked on a day-to-day basis, but Bach provides easy tips and ideas for making eco-friendly choices in your daily job. Chapters ten and eleven spotlight ways to give and receive in “green” ways. Investment and business ideas are provided, including some interesting links to “green” direct-sales businesses. Many environmental focused causes are cited, along with information about carbon off-sets and how to become an eco-activist.

Each chapter ends with “Go Green Action Steps,” full of great ideas and resources. These suggestions are easy to follow and full of links and other sources where further information can be found. There is also an amazing and well organized index at the back of the book, listing all sources cited in the book by chapter. I love this section because, with so many great links and resources mentioned in the book, I didn’t have to leaf every page and thumb through endlessly to find sites I wanted to visit after reading the chapters. Every interesting fact and statistic is listed by chapter with a short description of the source as well as a link when applicable.

Overall, I found David Bach’s Go Green, Live Rich and enjoyable and helpful book for anyone interested in learning how they can make changes in their lives that will help them tread more lightly on the earth while saving money at the same time. In this time of economic uncertainty, we are all interested in how to protect our investments and increase our income, and Bach’s book delivers with great suggestions for how to do both and help save the planet at the same time.

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